Less Talking. More Note-Taking

The best salespeople make dozens of calls.  Per day.  Ideally, they talk to dozens of customers per week.  Each customer has different problems, different ideas, different staff.  How can we possibly keep track of them all?

I will tell you.  TAKE NOTES.  Meticulous notes. 

They might tell you they are busy with an internal project.  They might tell you they’re getting ready to be on maternity leave.  They might tell you they are getting promoted and will be passing off YOUR project to someone else.  You cannot possibly remember every important detail unless you take notes. 

And you cannot win big deals without remembering all the little things that are important to the customer.  We can’t assume we know what they need or want.  Customers aren’t all created equally.  Take good notes and refer back to them later.  Otherwise, they’ll think you don’t listen or don’t care.

What are your thoughts? Share with me in the comments!

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