You Never Really Lose A Deal If You Learn From It

I wasn’t always the best shooter when I played high school basketball, but I had one big advantage. I ALWAYS followed my shot so even if I missed, there was a good chance I would get the rebound and then I could try again.

In sales, you never really lose a deal if you learn something from it. You might figure out that you missed red flags (like I talked about last week) and you’ll make sure never to do that again. Or you might realize that you didn’t do a good job of really understanding their pain points and you focused too much on your own features. For every single deal you lose, make sure you dissect it afterwards. Ask the customer for details on what went wrong. Take notes.

No matter what, even when you lose a deal, stay in touch with the customer. You never know what can happen. It might seem awkward, but they may end up hating their new supplier, and if you're there, polite and ready, you might just win in the end.

What are your thoughts? Share with me in the comments!

Would you like for me to come speak to your sales team or conference? Click here for videos of me speaking and book a meeting with me to get pricing info!