Customers Don't Care What Year You Were Born!

Stop starting your presentations talking about YOU.

Customers HATE this.

Conventional wisdom (and many marketing slide decks) start off with a complete history of the company, with every excruciating detail of what year it was invented, who the founders were, etc.

Don't do this. Don't be like everyone else. Instead, start the presentation talking about THE CUSTOMER!!

Tell them what you learned when you did your discovery. What THEIR problems are, and then transition into how your products and solutions will solve all their problems.

Those first 5 minutes are crucial. Use them wisely.

PS don’t forget about my upcoming webinar next week on the topic of: Dive into the world of AI for sales and learn how to use AI to make a big difference. Offered on September 25th. Last chance to sign up. Link in comments below.

What has your experience been like? Let me know in the LinkedIn comments!

Would you like for me to come speak to your sales team or conference?  Click here for videos of me speaking and book a meeting with me to get pricing info!

New AI Webinar Offerings (And More)!

When I first started in sales, I remember thinking: “If only there were a faster way to research prospects, prep for calls, and write all these emails.”

Back then, there wasn’t. It was all grind.

But now? AI is here. And it’s not just a buzzword — it’s a game-changer.
The sales reps who learn how to use AI the right way will save hours every week. They’ll send better outreach, prep smarter for meetings, and close more deals. The reps who don’t? They’ll get left behind.

That’s why I’m teaching a live AI for Sales webinar — and you don’t need a tech degree or hours of training.

Just one hour (plus an optional 30 minutes of interactive demo). $79.

Simple, practical tools you can start using the next day.

👉 Ready to make AI your sales superpower? I'm offering two different sessions (September 25th). 50 participants per session max so get signed up quick! (link to sign up in comments). This would be especially good if you're searching for a new job.

Give yourself the gift of a new skill set to brag about during your interview!