Stop Saying Big, Fancy Words. You Sound Dishonest!

I was in a meeting one time with a colleague who kept telling the customer they should consider giving us a shot because we were the only ones with “solid state technology”. The guy seemed completely unimpressed by this flex and we left the meeting without scheduling a follow-up.

Learn to write (and talk) in a way that makes customers trust you.

How do you do that? Cut out the marketing fluff and fancy big words, such as:

👉 Cutting-edge technology
👉 Synergistic Solutions
👉 World-Class Services

Instead, act like you're telling a neighbor what you do. "My company spends a lot of money on research so we're always coming out with new technology. For example, we recently came out with...." This is an elevator pitch that WORKS. Not, "We provide synergistic solutions for patient-centric care. Our cutting-edge technology is best-in-class and we provide a wide range of ubiquitous solutions and services to meet any need you might have."

Blech 🤮

Not interesting. Just talk like a human. Your customers will like you much better.

What do you think? Share with me in the comments!

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