Polite Persistence for the Win!

Most sales reps give up too easily. In fact, research shows most sales reps don't keep trying after the first or second attempt.
 
I remember a particular deal that I was working, where the brushed me off month after month. They were busy. They were in the middle of a visit from joint commission, etc and they kept telling me it wasn’t the right time.
 
I kept calling. I knew their equipment was really old, so it was just a matter of time. And at the end of a YEAR, I remember the prospect telling me, "Katie, I'm really looking forward to meeting you. You kept calling but were nice, and I really appreciate that. Can you meet next week? I think it might finally be time."
 
Don't give up. Keep trying, even though it's uncomfortable and you feel like a pest. That's how good sales reps become GREAT sales reps. Polite persistence.

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