Marketing Doesn’t Win Deals - Sales Does.

Marketing team: “We just rolled out a new promo and talking points to go with it. We have some big goals around this, so make sure you’re pushing it. Hard.”

Sales team: “Oh yeah, I saw that… but I feel like it might need a few tweaks. I’m not sure those are really the hot buttons customers care about.”

Marketing team: “Just go with it. It’s done.”

Sound familiar?

Here’s the problem: promos and talking points written by people who’ve never sold a thing usually sound like… well, something customers don’t care about.

I remember testing one of those “approved” scripts years ago.
It told me to open every call with:

👉 “Hi [Name], I’m calling to fill you in on an exciting new promotion we have.”

By the third call, I realized something: every single person I called was annoyed.

One even said, “I don’t even know if I want to buy what you’re selling — why would I care about a promo?”

Yes, marketing and sales both matter. Marketing builds awareness. They build strategy.

But sales builds relationships.

Work together as a team — but don’t let people who’ve never sold tell you what matters to customers.

Trust yourself. YOU know what matters. You’re with them every single day.

What has your experience been like? Share with me in the comments!

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