Quit Scaring Customers Away!

I've been doing some car-shopping lately and here is my biggest pet peeve: I walk in to the place and ask to glance inside a specific car. I'm not ready to drive anything yet, I just want to check out the cup holders (that's my biggest hot button at the moment!) Instead of getting the keys, they invite me to sit down and they pull out a piece of paper and a pen.

Ugh.

I'm a fast-moving person. The last thing I want to do is sit down while you gather all my details. This helps YOU, not me.

This is what customers feel like when they ask questions about your products and before you really answer them, you start asking questions like:

👉 What's your timeline?
👉 Who are the decision-makers for this project?
👉 Do you have this budgeted already?

These questions help YOU and your boss with your funnel, but they don't help your relationship with the customer. First, help your customer get what they need, THEN start building the relationship and gathering info.

Otherwise, you're just scaring them away and inviting them to screen you and get rid of you.

What are you biggest pet peeves when car shopping? Share with me in the comments section!

Previous
Previous

Fiercely Protect Your Time

Next
Next

Sales Tip: Get Involved in Product Development